According to the Point of Purchase Advertising International (POPAI), approximately 75% of buying decisions are made at the point of purchase.
This number reflects the industry-wide interest and need for an increase in in-store advertising and promotions.
Revolutionary, adaptable and alluring, digital signage permits you to customize content to your clientele, thereby reaching them when they’re most responsive.
Digital Signage enables retailers and brand marketers to use vibrant, media-rich messages directed to the right audience- anytime, anywhere.
This method ensures message control while allowing for the delivery of real-time content driven by time, location, demographics, and promotions.
The ability to impact viewers and customers is increased by the use of full motion and colour video, interactive touchscreens and a multi-feed functionality that allows for varying images.